POSM Display Manufacturer
Spectrum Scan is one of India’s leading POSM manufacturers, producing custom point of sale material for Fortune 500 and domestic brands across FMCG, cosmetics, pharma, telecom and retail. POSM covers every branded display and communication element a brand places inside a retail store: counter displays, floor standing units, endcaps, dump bins, danglers, shelf strips, wobblers, dispensers, standees, aisle violators and branded fixtures.
We manufacture POSM across every material class: metal, acrylic, wood, corrugated cardboard and thermoformed plastic, with in-house screen, digital and offset printing. One facility, one team, one quality standard from design to dispatch.
POSM Display Types We Manufacture
Counter Top POSM
Counter display units, tester stands, product dispensers and brochure holders for billing counters, pharmacy desks and cosmetic counters. Manufactured in acrylic, thermoformed plastic, corrugated cardboard and metal.
Floor Standing POSM
Free standing display units (FSUs), floor racks and freestanding dispensers for store aisles and open floor zones. Available in all material types from lightweight corrugated for short campaigns to metal for multi-year placements.
Gondola and Shelf POSM
Shelf strips, shelf talkers, aisle violators, parasite hangers and branded shelf trays that attach to existing retail shelving to give brands visibility within the planogram.
Printed POSM
Danglers, wobblers, standees, header cards, buntings and in-store signage printed on Spectrum’s screen, digital and offset lines across substrates including PP, HIPS, PVC, PET and metalized polyester.
Branded Fixtures and Shop-in-Shop POSM
Complete branded counters, wall units and category fixtures that give brands a dedicated zone inside multi-brand retail stores. Typically mixed-material construction combining wood, metal, acrylic and printed graphics.
Sustainable POS: Recyclable and Eco-Friendly POSM
Brands with ESG procurement commitments increasingly require POSM that meets sustainability criteria. Spectrum Scan produces sustainable POS material using corrugated board that is fully recyclable, HP Latex water-based inks, and in-house plastic extrusion that controls material usage and waste.
For brands transitioning from single-use plastic POSM to recyclable alternatives, corrugated cardboard displays offer equivalent in-store impact with full end-of-life recyclability. Our design team can recommend material swaps that maintain structural performance and brand finish while meeting your sustainability reporting requirements.
POSM Manufacturing Capabilities
Spectrum’s four ISO 9001:2015 certified production facilities covering 120,000+ sq ft house every manufacturing capability needed for POSM production: metal fabrication (CNC bending, argon welding, powder coating), acrylic fabrication (laser cutting, precision assembly), woodworking (CNC routing, PU and Duco finishing with dedicated paint booths), thermoforming (15 stations, in-house HIPS and ABS extrusion, predistorted graphic forming), corrugation (KONGSBERG plotter, ESKO software), and printing (15 screen printing lines, HP Latex digital, eco-solvent digital, offset with intradeck UV curing).
This integration means a POSM order that includes metal floor units, thermoformed counter displays, corrugated dump bins and printed danglers is produced, quality-checked and dispatched as one project.
Industries We Supply POSM For
FMCG and packaged goods, cosmetics and personal care, pharmaceuticals and OTC healthcare, telecom, food and beverage, spirits and wine, petrol and convenience retail, banking and financial services, electronics and mobile accessories.
Frequently Asked Questions
What is POSM?
POSM stands for Point of Sale Material. It refers to all branded displays, signage and communication elements placed inside a retail store to promote products and influence purchase decisions. POSM includes counter displays, floor standing units, shelf strips, danglers, standees, dump bins, endcaps and branded fixtures.
What is the difference between POP and POSM?
POP (Point of Purchase) and POSM (Point of Sale Material) are used interchangeably in the Indian retail display industry. Both refer to in-store branded displays and communication elements. Some brands use POP for the broader category and POSM specifically for the physical materials and fixtures.
What is sustainable POS?
Sustainable POS refers to point of sale material manufactured from recyclable, biodegradable or reusable materials, printed with non-hazardous inks and produced with reduced waste. Corrugated cardboard POSM printed with water-based inks is the most common sustainable POS format.
Can Spectrum Scan manufacture the full range of POSM for a campaign?
Yes. Spectrum manufactures counter displays, floor units, shelf POSM, printed signage and branded fixtures across all material types in one facility. A single order can include multiple POSM formats produced, quality-checked and dispatched together.
What is the lead time for a POSM order?
Lead time depends on the mix of display types, materials and quantities. Printed POSM (danglers, wobblers, standees) is typically faster than fabricated displays (metal racks, acrylic units). Contact our team at marketing@spectrummail.com with your brief and in-store date for a project timeline.
Related Capabilities
Planning a POSM campaign? Share your brief with the Spectrum team.
