A large share of buying decisions is still made inside the store, not before the shopper walks in.
Most buying decisions are made inside the store, at the shelf, in the last few seconds before a hand reaches out.
If you've ever walked into a supermarket and stopped at a bright standee, a shelf sign,
Walk into any supermarket, pharmacy, or electronics store and you'll notice them almost immediately
Walk down any well-merchandised retail aisle — a supermarket, a pharmacy, an electronics store
Walk into a Supermarket, a pharmacy or a local kirana and you're surrounded by POP displays
